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Introducing NEW HIGH DEFINITION Color Gel Reds
Scruples is proud to introduce new High Definition® Color Gel reds. Now you can produce 200 permanent and demi-permanent haircolors and toners without breaking the bank.

New 5RV Cool Red is used to create cool red tones when used alone or mixed with other colors to produce vivid red shades. 6RR Red Red is a brilliant, pure-based color used to maximize the radiance of red haircolor. Whether used alone for a strong fashion shade or mixed with other colors, these reds have unsurpassed holding power...Download Press Release